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28 Nov 08 What was the marketing strategy of Pfizer’s launch of Viagra?

Jim asked:

I am doing marketing research into the Viagra launch. I am interested in any information regarding the strategy and tactics of launching Viagra.

marcelino

Tags: Information Strategy, Marketing Strategy

Filed in Marketing Tactics with 3 Comments

28 Nov 08 What was the marketing strategy of Pfizer’s launch of Viagra?

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