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02 Dec 09 What is a good graduate degree for the field of market research?

michael_90048 asked:


I have a B.A. in Diplomacy & Foreign Affairs and want to pursue a career in market research. More specifically, I want to work with focus groups. What would be a good graduate degree for me to pursue?

Thanks in advance.

Violet

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18 Aug 09 How much to charge for Market Research Services?

chatter asked:


I am considering a home-business in the Market Research Field. I have over 10 yrs experience. I started as an interviewer and worked my way up to Manager of a focus group facility. I then worked for someone else out of my home 10 yrs ago, for about 3 yrs., getting cost estimates for focus groups, writing screeners, daily reports etc. Basically, the moderator would call me and I would take it from there. The moderator would get daily reports and conduct the actual focus group(s). Since I have been out of the industry for 10 years, I’m not sure how much to charge my clients. My clients are contracted focus group moderators who work with companies like Kraft. I don’t want to charge too much, but I have to cover my costs and I want to make it worth my efforts.

Lazaro

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