08 Dec 08 Marketing strategy?

wiqi_857 asked:


A beverage company wants to introduce a new soft drink in the market.
You are a marketing manger in that company. A task has been assigned to
you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?

What I need to know are the marketing steps for example do we have to use 4ps first or what would be the first step (just give steps dont mention mention details if not possible) thanks

celina