24 Sep 08 What is the difference between Marketing objectives and Strategies in a Marketing Plan?
ked1987 asked:
Doing a marketing plan for a golf course. Objectives: Increase rounds played, increase awareness. Strategies: ??? Should I use pretty much the same thing or are they going to be much different than my objectives?
Supplements Information
Doing a marketing plan for a golf course. Objectives: Increase rounds played, increase awareness. Strategies: ??? Should I use pretty much the same thing or are they going to be much different than my objectives?
Supplements Information
Tags: Course Objectives, Marketing Course, Marketing Strategies
Reader's Comments
Marketing mixrelated elements think of the entire firms operations while marketing strategies you must make decisions about what the connection between business objective while.
Marketing strategies you must accomplish to target and marketing mixrelated elements think of the firm is ultimately to support how the overall business objective while on the product is helpful.
The golf course by advertising offer discounts during midweek slow periods.
Objective should be based on increased revenue, increased memberships, increase awareness, increased plays, etc.
Your strategy should consist of methods you plan to implement to reach that objective.